Google Ads Grant Management for Nonprofits

The Google Ad Grant offers $10,000 per month in free advertising for nonprofits on Google search campaigns. We help nonprofits use this grant to boost online visibility and drive traffic to key pages. Google Ads let businesses and nonprofits promote their offerings by bidding on keywords to reach their target audience. The Google Ad Grant adds diversity to your digital marketing strategy, offering insights for a Paid Google Ads account. It’s a cost-free shortcut to the top of the Search Engine Results Page (SERP).

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Areas of expertise

Keyword Research

Keyword research is the first step in building a successful Google Ads Grant campaign. We’ll strategically choose the right keywords for your nonprofit. We tap into various data sources to identify the best keywords to target.

Landing Page Creation

We create high-value pages like donation, service, and educational content. If your site lacks pages matching keyword research, we can help build them. These pages often include blog-style content or service pages.

Analytics Setup and Reporting

We set up Google Tag Manager, GA4, and Google Ads to track conversions for key events like engaged website visits, newsletter signups, event registration, and donations. This allows us to optimize your Google Ads campaigns for the metrics you care about the most.

Campaign Creation

We build the campaigns for you in Google Ads. We generally build several campaigns to start each with 3-5 ad sets. This allows us to quickly test different strategies, and hone in on the most successful ads.

Ongoing Optimization and Maintenance

We maintain compliance with extensive program guidelines to prevent account deactivation. Maintaining a 5% clickthrough rate, and generally greatly exceeding it.

Boost Results with Other Channels

Is your organization running ads on Facebook and Instagram? After driving traffic to your website with the Google Ads Grant, we’ll help you build campaigns on other platforms to retarget visitors and turn them into donors, program participants, or partners.

Don't keep throwing away $10,000 every month

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How we work

Our process begins with a deep understanding of your business goals and challenges. We align our strategies with your objectives, providing transparent, dedicated support. Partner with us to drive significant and sustainable results, unlocking your business’s full potential.

A fully integrated approach

At Mad Innovative, we take a holistic approach to digital marketing, blending advanced SEO, expert web development, and targeted paid media strategies to ensure every aspect of your online presence is optimized for success.

Proven success in digital marketing

Our clients’ success is a testament to our expertise. From local businesses to national brands, our tailored strategies in web development, SEO, and paid media have driven significant growth in traffic, conversions, and revenue. Our commitment to meeting each client’s unique needs has fostered long-term partnerships and outstanding results.

Creative, agile, collaborative

At our core, we are innovators looking to change the way people experience the world. Our ability to be creative, agile, and collaborative is the key to our success.